Microsoft is now running adverts for its $68.7bn Activision Blizzard acquisition on the London tube network.
Digital advertising branded with Xbox and Microsoft logos have been spotted with the following message: “Call of Duty. For 150 million more players.”
As spotted by Tom Warren, the advert comes a month after Microsoft previously published full-page adverts in the UK’s Financial Times and Daily Mail with the same phrasing, and a claim Microsoft’s bid to “unite Activision Blizzard and Xbox” would deliver “more games, for more players on more platforms”.
So, where does that “150 million” people claim come from? It’s a number we’ve heard before – back in Brussels, when Microsoft president Brad Smith used it to refer to the 150m more devices he claimed would gain access to Call of Duty, due to Microsoft’s twin announcements that it would work with Nintendo and Nvidia to release COD on their platforms.